This one's for Gordi.
Many years ago when I worked in the newspaper business in the important editorial role
of cleaning toilets and taking out the rubbish, one of the things that would help pass the
time -as I wheeled the five-foot-something fibreglass bins along each of the four floors
to be put on a crane for the ground-floor, was the bin's contents.
In all the usual crap that comes with working in an office, were sheaves and sheaves of
documents about all sorts of events, new products, political announcements and other
relevant information that had not yet reached the public's ears.
This was before email and the internet, a time when mammoths still roamed many towns.
This stuff was mailed in and then after being copied, subtly altered for localisation and even
structured for a certain commentary, would begin the process of becoming a column or two
in a newspaper.
Pushing those wheeled-bins in the hours before the sun came up, I would read stuff about
a brand launch or Government announcement and show a puzzled frown at the words
printed across the top of the pages. 'Embargoed Until...'
It didn't make sense -I'd think, as I chained the bins up and began to lower them down
into a dark alleyway ready for their journey to the small building across the way. Why send
an article out and state that the information shouldn't be released until a demanded time?
This question would nudge me frequently as I dragged the individual receptacles over the
place known as the Bailing Shed where the rubbish would be crushed pneumatically in a machine
and turned into bales.
Then it finally hit me.
Everything at the front-end of revealing a product or an event would have to ready before the
people would come, of course!!
It's no use sending the information out on the day of the presentation or announcement because
apart from television (and their stuff gets embargoed too) because any impact would be wasted
and nobody would have the time to turn up.
In regards of the logistics in the political forum, facts have to be gathered and an agreed script
needs to written and distributed. It has to look like an efficient, controlled action.
As the trash-crusher did it's work, I realised that what most people believe is news... is actually a
structured, deliberate creation that is controlled and moulded by many who we tend to deem as
neutral in it's purveying.
So with that in mind, the recent announcement that diesel and petrol cars will be banned in favour
of electric vehicles, this could have something to do with...
Elon Musk hands over first Tesla Model 3 electric cars to buyers.
[Saturday 29th July 2017]
'With half a million orders for the $35,000, 350km-range vehicle, the upstart car-maker faces its biggest test.
Tesla boss Elon Musk has handed over the first of what he hopes will be a mass-market electric car to employee
buyers,setting the stage for the biggest test yet of the company’s plans to revolutionise the auto industry. .
Outside Tesla’s factory in Fremont, California on Friday night, Musk showed off the $35,000 Model 3 which has a
range of 220 miles (350 km) on a charge that marks a departure from the company’s earlier luxury electric cars.
Hours before the event, Musk acknowledged it would be “quite a challenge” to build the car during the early days of
production. “We’re going to go through at least six months of manufacturing hell,” Musk told journalists.
The over half a million reservations are up from about 373,000 disclosed in April 2016. Customers pay $1,000
refundable deposits for the car, which is eligible for tax credits. Any new buyers would likely not receive their car
until the end of 2018, Musk said.
A longer-range version of the car is priced at $44,000 and will drive 310 miles (500 km) on a single charge.
The cars feature a streamlined dashboard devoid of buttons or knobs, with a touchstream display to the right of
the driver.
Tesla faces major hurdles living up to the Model 3 hype.
The 500,000 vehicles Tesla vows to produce next year are nearly six times its 2016 production.
Were Tesla to produce, and sell 500,000 cars per year, the company would likely outsell the BMW, Mercedes,
or Lexus brands in the United States.
Production delays and quality issues marred the launches of Tesla’s Model S and Model X vehicles, and the
company blamed production problems for a shortfall during the second quarter of this year.
Musk has said a simpler Model 3 design will greatly reduce potential assembly-line problems.
Tesla has burned through more than $2bn in cash so far this year ahead of the launch. A troubled Model 3 launch
could heighten the risks for the company, while a steady delivery of Model 3s could generate a stream of cash
that would allow Tesla to avoid going again to the capital markets to fund its operations.
Tesla’s share price has surged 54% since January in anticipation of the Model 3 launch, and Tesla’s pricey
valuation now exceeds that of traditional rivals like General Motors and Ford .
Until now, Tesla has operated as a niche producer of luxury electric vehicles, with a charismatic, showman chief
executive who regularly interacts with fans on his Twitter account. Now loss-making Tesla is trying to move into a
different league, building vehicles in high volume for customers able to pay only a few thousand dollars more
than the average price of a conventional car or truck sold in the US.
The Model 3 is part of Musk’s broader plan to build a clean energy and transportation company that offers electric
semi trucks, rooftop solar energy systems and large-scale battery storage systems...'
SOURCE:
All planned, all set ready to go when the foundations were put in place for optimum effect.
Many years ago when I worked in the newspaper business in the important editorial role
of cleaning toilets and taking out the rubbish, one of the things that would help pass the
time -as I wheeled the five-foot-something fibreglass bins along each of the four floors
to be put on a crane for the ground-floor, was the bin's contents.
In all the usual crap that comes with working in an office, were sheaves and sheaves of
documents about all sorts of events, new products, political announcements and other
relevant information that had not yet reached the public's ears.
This was before email and the internet, a time when mammoths still roamed many towns.
This stuff was mailed in and then after being copied, subtly altered for localisation and even
structured for a certain commentary, would begin the process of becoming a column or two
in a newspaper.
Pushing those wheeled-bins in the hours before the sun came up, I would read stuff about
a brand launch or Government announcement and show a puzzled frown at the words
printed across the top of the pages. 'Embargoed Until...'
It didn't make sense -I'd think, as I chained the bins up and began to lower them down
into a dark alleyway ready for their journey to the small building across the way. Why send
an article out and state that the information shouldn't be released until a demanded time?
This question would nudge me frequently as I dragged the individual receptacles over the
place known as the Bailing Shed where the rubbish would be crushed pneumatically in a machine
and turned into bales.
Then it finally hit me.
Everything at the front-end of revealing a product or an event would have to ready before the
people would come, of course!!
It's no use sending the information out on the day of the presentation or announcement because
apart from television (and their stuff gets embargoed too) because any impact would be wasted
and nobody would have the time to turn up.
In regards of the logistics in the political forum, facts have to be gathered and an agreed script
needs to written and distributed. It has to look like an efficient, controlled action.
As the trash-crusher did it's work, I realised that what most people believe is news... is actually a
structured, deliberate creation that is controlled and moulded by many who we tend to deem as
neutral in it's purveying.
So with that in mind, the recent announcement that diesel and petrol cars will be banned in favour
of electric vehicles, this could have something to do with...
Elon Musk hands over first Tesla Model 3 electric cars to buyers.
[Saturday 29th July 2017]
'With half a million orders for the $35,000, 350km-range vehicle, the upstart car-maker faces its biggest test.
Tesla boss Elon Musk has handed over the first of what he hopes will be a mass-market electric car to employee
buyers,setting the stage for the biggest test yet of the company’s plans to revolutionise the auto industry. .
Outside Tesla’s factory in Fremont, California on Friday night, Musk showed off the $35,000 Model 3 which has a
range of 220 miles (350 km) on a charge that marks a departure from the company’s earlier luxury electric cars.
Hours before the event, Musk acknowledged it would be “quite a challenge” to build the car during the early days of
production. “We’re going to go through at least six months of manufacturing hell,” Musk told journalists.
The over half a million reservations are up from about 373,000 disclosed in April 2016. Customers pay $1,000
refundable deposits for the car, which is eligible for tax credits. Any new buyers would likely not receive their car
until the end of 2018, Musk said.
A longer-range version of the car is priced at $44,000 and will drive 310 miles (500 km) on a single charge.
The cars feature a streamlined dashboard devoid of buttons or knobs, with a touchstream display to the right of
the driver.
Tesla faces major hurdles living up to the Model 3 hype.
The 500,000 vehicles Tesla vows to produce next year are nearly six times its 2016 production.
Were Tesla to produce, and sell 500,000 cars per year, the company would likely outsell the BMW, Mercedes,
or Lexus brands in the United States.
Production delays and quality issues marred the launches of Tesla’s Model S and Model X vehicles, and the
company blamed production problems for a shortfall during the second quarter of this year.
Musk has said a simpler Model 3 design will greatly reduce potential assembly-line problems.
Tesla has burned through more than $2bn in cash so far this year ahead of the launch. A troubled Model 3 launch
could heighten the risks for the company, while a steady delivery of Model 3s could generate a stream of cash
that would allow Tesla to avoid going again to the capital markets to fund its operations.
Tesla’s share price has surged 54% since January in anticipation of the Model 3 launch, and Tesla’s pricey
valuation now exceeds that of traditional rivals like General Motors and Ford .
Until now, Tesla has operated as a niche producer of luxury electric vehicles, with a charismatic, showman chief
executive who regularly interacts with fans on his Twitter account. Now loss-making Tesla is trying to move into a
different league, building vehicles in high volume for customers able to pay only a few thousand dollars more
than the average price of a conventional car or truck sold in the US.
The Model 3 is part of Musk’s broader plan to build a clean energy and transportation company that offers electric
semi trucks, rooftop solar energy systems and large-scale battery storage systems...'
SOURCE:
All planned, all set ready to go when the foundations were put in place for optimum effect.
Edith Head Gives Good Wardrobe.