08-12-2020, 08:00 AM
China's military recruitment add which is well done IMO
Quote:Authored by Simon Black via SovereignMan.com,https://www.zerohedge.com/geopolitical/b...-inclusion
Not long ago, the British Army realized that it needed to completely revamp its recruiting campaign.
The younger generation simply wasn’t responding to the Army’s previous ‘Be All You Can Be’ style of advertising. So British leadership changed the recruiting message to keep up with the massive cultural shift that has been sweeping the world.
Their updated campaign focused on– you guessed it– diversity and inclusion.
[b]The Army’s new priority was to show off how woke they are, and to make new recruits feel safe and happy… as opposed to building a lethal, highly effective fighting force.
One of the best examples of this ad campaign shows British soldiers on a combat patrol, ostensibly in the mountains of Afghanistan.
But suddenly the mission stops… because one of the soldiers is Muslim and needs to pray.
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The ad shows the rest of the unit happily and patiently waiting. At one point, the radio squawks (which is usually because the command headquarters or another nearby unit needs to communicate with your squad.)
But one of the soldiers shushes the radio operator. So we not only need to stop the entire freaking war, but we have to cut ourselves off from potentially critical communication, just so this guy can continue to pray without being disturbed.